News & Events
The inspirational Chrysler television commercial, "It's Halftime in America," was featured during the 2012 Super Bowl and starred actor and director Clint Eastwood and gritty images of Detroit. Here is the script from the commercial.
General Motors said Sunday it stands by its Super Bowl ad that plays on the Mayan calendar's predicted 2012 end of the world in which survival depends on driving a Chevrolet Silverado. The ad, which can be seen at www.youtube.com/user/Chevrolet/home , ran during the first quarter of the Super Bowl, one of five Chevy spots.
The commercial featured Eastwood giving an inspirational message to the country and will focused on second chances.
GM released a statement today saying Chevrolet was asked by Ford on Saturday night to stop airing the ad that suggests the owner of a Ford F-150 pickup did not make it to the meeting point.
The automaker made a conscious decision not to buy expensive television time during today's big game, said Jim Farley.
Chrysler's two-minute Super Bowl spot will air during tonight's game and "will reflect the very spirit of what Chrysler is today and how we view our role in society," CEO Sergio Marchionne said Saturday night. The ad will air only once.
The North American Car and Truck of the Year jury has changed the truck award's name and expanded eligibility as automakers' model lines evolve and owners use vehicles in new ways.
As the nation's auto dealers gather for their annual convention, the mood is driven by growing profits, the anticipation of new vehicles and the potential of social networks to boost sales as the bad memories of 2009 fade. From 2008 through last year, the domestic automakers trimmed their dealer networks in the wake of the industry's financial meltdown.
For politicians betting on electric vehicles to drive job growth, the view from inside Think City's plant is their worst nightmare: 100 unfinished vehicles lined up with no word whether they will be completed.
As President Barack Obama planned a visit to the Washington Auto Show for last Monday, non-U.S.-based automakers including Honda and Toyota hustled to show off for him. On about two days' notice, they flew in executives from as far away as California. They trucked in their most fuel-efficient vehicles, as requested by White House staff.